When people look at failed companies, they cite many things as the cause: poor sales, bad management, inability to change with the times etc.

But if you were really to look closely you will find there is a hidden culprit that precipitates all these. It is called Developed Traffic or Dev-t for short.

What is developed traffic? It is wasted time. Time that one does things that are not related to the work they should be doing. Imagine you are driving to work and then out of nowhere tourists start to flood the road, they driving slowly, taking pictures, and blocking your way to work. That is developed traffic. Unnecessary and unwanted traffic.

Here is an example of how it happens in business. The sales person keeps asking the guys in production to help doing the sales person's quotes. Now in this example, it is not the job of production to do quotes. And this process is actually written into policy by the business owner. This makes the production division handle unnecessary work and makes them take their eye off the ball of their actual job - production... unnecessary traffic in the business.

Well, that is Dev-t: ?Developed traffic does not mean usual and necessary traffic. It means unusual and unnecessary traffic.?

The ideal scene is that a staff member handles only the communication and traffic, to do with their immediate job. Not any communications or traffic for which there is already someone else posted to do that job.

This developed traffic is something that you as an executive, needs to get under total control. If something like this is going on in your business you need to jump on it fast. Causing Dev-t needs to be treated with a severe handling. Because they are destroying the business under the disguise of ?being a staff member?. Where you think you are getting 8 hours of work out of someone, you are only getting half of that and making the staff member feel very demoralised while doing so. The penalties must be severe.

Are such things happening in your company? Is it going unchecked or is it monitored aggressively and penalised heavily? If not then you are part of the problem.

Now let us do an inspection. How often do you find yourself doing work that is not your responsibility? Once a day? Twice? Or many, many times? If you are like most, it is many times; eating away at productivity and people's willingness to do their best work.

 Tomorrow go into the office and ask your staff to count the number of times that they do work, that is not theirs. Or even Dev-t that they observed others suffering from in the company. If their list exceeds 10 then, then you know you need to take immediate action.

Now the question you may be asking is, how do I get rid of Dev-T? The good news is the solution exists and it is a simple solution.

By putting in an effective Organising Board. Meaning, you organise the company around what it produces not around the positions that are held in it. So think with ?organising? and not ?organisation?, manage your company like it is a living breathing organism.  Write down all the activities it takes to get your product/service out. Now write up exactly what jobs need to be filled to get all those activities done, then state them in order and use those to create an Organising Board. Then and only then will have a self policing organisation that gets rid of Dev-T.

 So here we have spoken about 2 skills one needs to master

  1. Identifying the various forms of Dev-t
  2. Creating a living breathing Organising Board to organise the traffic flow in your business.

The morale and ?bright ideas? that will now be found in your company, amongst your staff will amaze you. Here after you are setup to never find yourself on the list of the 95% of companies that did not make it.

This article is based in part on the Business Administration works of L. Ron Hubbard. These are very detailed activities that a professional consultant can help you get done in your company in a relatively short time. Contact us to learn more about how these policies and strategies can benefit you, and how we use them to consult business owners.

Book a session with us here.

P.S. Please leave a comment below describing your best handling of Dev T.